This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.
In our conversation we discuss:
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How cultural and organizational misalignment are related
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Who should own aligning Sales and Marketing for it to stick in the organization
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How misalignment between Sales and Marketing began in the first place
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The best way to start an alignment effort to set yourself up for long-term success
Additional Resources:
Everchanges - Jen’s company
Music/Production: Chris "KID" Robinson, Hitmakuzz
Productions
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