This episode I speak with Iris Chan, CMO of FusionGrove. She has
had over 20 years of experience leading multi-national marketing
and sales enablement functions at Fortune 50 vendors like Cisco and
IBM. Iris is also a founding member of the Sales Enablement Society
as well as its local chapter president in Australia.
In our conversation we discuss:
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Effective strategies for aligning a multi-national sales and
marketing team
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The concept of co-creation between Sales and Marketing
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A significant marketing insight that is missing from a lot of
lead generation efforts
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How to know if an account-based strategy is appropriate for your
business.
Additional Links:
ABM Growing Up Fast: 2017 Benchmark
Report (article)
Connect with Iris on LinkedIn or
Twitter